Rose Costumes began as Secondhand Rose in 1976 when it was located on Fry St. at the edge of the North Texas State University campus. The original owners, Patsy Moran and Judy Smith, made the business flourish selling vintage furniture, clothes, hats and jewelry. Judy also ran a jeans mending business in the back room.

During the late 70’s, Judy’s husband, Jim, opened Jim’s Diner next door to Secondhand Rose and the two businesses soon grew into a popular Denton hangout.

In the early 80’s, Patsy moved to Austin to open her own shop and Judy continued on with Secondhand Rose. However, due to great customer demand for renting the vintage clothing, by the mid 80’s the furniture was eliminated and the rental costumes reigned supreme. Since sewing had always been Judy’s first love, making the costumes for her store was a great joy.

In 1987, because of space and parking restrictions, Secondhand Rose was moved from Fry St to Elm St. Judy’s talent for lavish decoration dripped from the many themed rooms that made up the newly named Rose Costumes. The business established itself with the local theater groups and schools all over the state, taking pride in the many shows they costume for them.

Thanks to the schools and our loyal costumers who frequent us for Halloween, Christmas, Easter, Mardi Gras and any excuse to wear a costume, we once again moved to a bigger location. In 2004, our move to Stonehill Center at the intersection of Loop 288 North and Interstate 35 provided us with double the space of our store on Elm Street, plus hundreds of parking spaces.