Our Story


Once upon a time…

Judy Smith founded Rose Costumes (originally Secondhand Rose) in 1976 as a resale store that has since blossomed into a sprawling theatrical wonderland. The story of Rose Costumes is written lovingly with passion, innovation, and colorful characters. We are determined that the next chapter will be the grandest yet, and we invite you to help us write it!

The Rose Costumes Experience

Prepare to embark on an immersive adventure. History, fashion, and fantasy intertwine within Rose Costumes, weaving together countless stories of heroism, joy, and humanity. Imaginations are encouraged to roam wild as you explore the Roseini Bros. Circus, Sherwood Forest, Sweeney Todd’s Barbershop, and so much more! Find your inspiration to write your own story.



YOUR STORY BEGINS…

THE PLOT

Begin your journey with a professional, personalized costume fitting from our master costumers with a keen eye for detail. Collaborate with our Rosettes and watch stories and characters come to life.

THE SETTING

Travel through time as you move from world to world between embellished rooms with thematic music, and discover the secrets of Rose Costumes. Explore every inch of the wonderland around you and, most importantly, see, touch, and wear as many costumes as your heart desires. We encourage everyone who enters to live and feel the fantasy!

THE CHARACTERS

Every cast member of Rose Costumes, affectionately dubbed Rosettes, loves to collaborate, teach, and create. Brilliant costume Creatologists lend their skills to building and expanding our collection, while the Rosettes assist to piece together every aspect of a character, from wardrobe to accessories to mannerisms.

For more information on how to begin your Rose Costumes Experience, visit Theatre Costume Rentals.


A Feast for the Senses

A sensory carnival lies just beyond the doors to Rose Costumes. Suspended bridges, flowing tapestries, and sparkling spinning mannequins are a treat for the eyes. Fur, silk, linen, feathers, and lace line the walls. Music accompanies your adventure, adjusting to fit the themes of each extravagantly decorated room. All the while, the soothing scent of freshly washed cotton drifts around you on your journey.

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happily ever after

Resident genies, fairy godmothers, and magical mice thrive on granting your every wish, sculpting characters with depth and heart and sweeping you up in the details. Delve into developing personalities through costuming, and soak up knowledge of period etiquette and learn accessorizing from the masters. The finishing touch of your Rose Costumes Experience is seeing your cast fully in character, ready to transfer magic to the stage.


Treasures of the Rose

Dazzling, distinctive pieces define Rose Costumes, courtesy of our family of Creatologists. Joy and passion generate the collection that ensure lasting impressions and wearable works of art.

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Made for magic, by magic

Our Creatologists wield their wands to create ornate handmade pieces in our Imaginarium. Their varying specialties and collective passion combine to produce a wardrobe collection able to resurrect medieval kings, pull talking animals from the pages of a fairytale, or transform a pauper into a princess right in front of an audience.